<aside> <img src="/icons/star-of-life_lightgray.svg" alt="/icons/star-of-life_lightgray.svg" width="40px" />

This is a resource for best practices for your main hero image on Amazon.

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<aside> <img src="/icons/pill_blue.svg" alt="/icons/pill_blue.svg" width="40px" />

Supplements

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<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

Show the actual product outside of the packaging.

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☐ If you are a capsule, pill, gelcap or gummy - show it next to the package.

☐ If you are a powder, show the powder either in a pile with scoop or pile behind.

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DO THIS ✅

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Aspinall 03-06-2025 at 0535 on Arc@2x.png

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DO THIS ✅

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Aspinall 03-06-2025 at 0537 on Arc@2x.png


<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

Show the actual actual quantity for the serving size.

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☐ If two per day, show two capsules next to the package.

☐ Do not show spilled out capsules/pills to get attention on the SERP.

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DO THIS ✅

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Aspinall 03-06-2025 at 0539 on Arc@2x.png

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NOT THIS ❌

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Aspinall 03-06-2025 at 0540 on Arc@2x.png


<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

Show the proper aspect ratio.

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☐ Show the proper sizing next to the package. Do not make it look larger/smaller.

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DO THIS ✅

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Aspinall 03-06-2025 at 0547 on Arc@2x.png

<aside>

NOT THIS ❌

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Aspinall 03-06-2025 at 0547 on Arc@2x.png


<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

Show box packaging behind your bottle/container.

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